My company is like ...

One of the creativity exercises Roger von Oech suggests in his zany, if out of date book,  A Whack on the Side of the Head, 1983, is to devise a metaphor for the company you work for (or variations along those lines).  Here is an example I liked:

'Our company is like Peter Pan.  It's childlike, and wishes to retain the good parts of being a small company even as it grows larger. Being made to fly is a kind of fantasy as is making the best product. Our president is like Tinkerbell - the spirit and imaginative force of the company.  Our chief financial officer is like Wendy - he's practical, has both feet on the ground, but he's also pulled along by the magic.  Our chief competitor is like Captain Hook: but we'll overcome him with imagination rather than "guns and knives".'

So I had a go at doing the same for my new water-related websites:

'My new venture feels like a spring which dried up for a while but has now begun to come back. It's as if it's source was an underground stream that never went away but got blocked and diverted.  A cavern deep in the landscape of my dreams collapsed one day under too much pressure.  It stayed choked up for a while until I was able to dig a new channel; and until fresh rains began to fall and other streams gave it some of their good energy. Now it's gently bubbling up again and feeding a number of connected tributaries along which delicate green plants are beginning to grow. I hope they'll get strong enough to flower and produce fruit that the creatures who come down to the spring waters will enjoy. I like to imagine myself as a maiden of the sacred spring (as in the Grail legend*) who can now offer refreshment to passersby.'

* See Nov. 8, 2008 posting by Sulis for more on this.